MOBILE MARKETING TERMS GLOSSARY

Ad exchange

What is Ad exchange?

An ad exchange is a digital marketplace designed with a purpose of allowing the advertisers to easily buy ads at a number of different websites at once, rather than making a deal with each publisher individually. How the ad exchange marketplaces work is that the advertisers buy ad inventory via real-time auctions. From the advertisers point of view, ad exchange is a great way to save time on finding the right advertising space. The reason why ad exchanges are great for publishers is that it enables them to monetize their online presence without the hassle of finding clients on their own.