MOBILE MARKETING TERMS GLOSSARY

Ad material

What is Ad material?

The ad material or ad creatives is an affiliate marketing term that refers to the entire inventory which affiliate partners get from the company that they promote. This can include everything from copyright-free content that is to be used in product descriptions, to the graphics assets such as email templates, logos, banners, and so on. Sometimes referred to as material collateral, ad materials are media files whose sole purpose is to make the affiliate partnership much more effective. This way, ad materials are benefiting both the advertiser (who is getting more sales) and the publisher (who is getting the money from the advertiser).