MOBILE MARKETING TERMS GLOSSARY

Ad network

What is Ad network?

The purpose of an ad network is to connect the advertisers with website owners who want to sell their ad space. An ad network platform is often considered to be a kind of a middleman between a group of advertisers and a group of publishers, helping them to find a deal that is beneficial to both sides. The ad network helps advertisers find advertising space on websites that are perfect for them. By perfect, we refer to the websites that match the niche of the company thats been advertised, as well as the ad price range, along with many other criteria.