MOBILE MARKETING TERMS GLOSSARY

Ad serving

What is Ad serving?

Ad serving is a software technology that is used to serve ads to the viewers on different websites. The better the software, the better it will serve the most suitable ad to each viewer, thus increasing the chances that they will engage with it. In order to get the most of out the advertisements, these programs need to take into consideration a number of different factors, including targeting criteria, ad location, viewing frequency, ad-earning potential, etc. Apart from being used for the ad selection process, the ad serving software can also be used to monitor the progress of a marketing campaign, providing the marketer with important information like the number of impressions, clicks, page views, and so on.