MOBILE MARKETING TERMS GLOSSARY

Adware

What is Adware?

Adware is any software that is used to generate advertisements across a space that is relevant to a persons browsing history, in order to produce more revenue to the advertisements creator. Adware is a specific form of generating more impressions or purchases to the goods and services provided by the advertisements creator or affiliate. The Adware package does this automatically and efficiently, making it a desirable method of advertising goods or services. Adware is also referred to as software that is used to automatically generate unwanted or malevolent advertisements defined as malware. Adware can be any software referring to both of these automatic advertisement rendering.