An affiliate program is an online-based program that advertisers and affiliates join forces in gaining recognition for the advertisers good or service. The affiliates are offered revenue for their service in providing leads or links to the advertisers website. Affiliate programs allow the affiliates to provide affiliate links on their individually owned websites, which they are paid in regards to the traffic or sales that the links have attributed to. Affiliates and advertisers both gain benefit in the form of sales and revenue in the specific affiliate program. Advertisers tend to use these affiliate programs, as theyre generally the least expensive way to advertise their goods or services.