MOBILE MARKETING TERMS GLOSSARY

ARPU

What is ARPU?

ARPU, or average revenue per user, is a measure of how much commission is produced from a certain unit or user in a per-unit average. Companies or organizations are often used to determine which produces the highest or lowest value of commission, based on how much they are producing. ARPU that is used within certain companies or organizations can be used to determine which of their products are generating the highest and lowest amounts of commission. ARPU is an efficient tool in better understanding the value of a certain company or product.