MOBILE MARKETING TERMS GLOSSARY

Banner Ad

What is Banner Ad?

Banner ad is a form of online advertising, placed on the publishers website in order to promote the advertiser. Since the early days of the internet, banner ads have been among the dominant online marketing forms, although their popularity has started declining in the last decade. Given the fact that the success of banners is judged by their click-through rates, its important to note that they were much higher in the past than they are today. This is something that is blamed on a range of different factors, including technical limitations, poor design, and awkward shape and size (standard banner size is 468?60), and so on.