MOBILE MARKETING TERMS GLOSSARY

Cookies

What is Cookies?

By definition, the cookies are small bits of data, which is generated by a website and saved by the web browser in order to save your data for the future visits. The cookies will remember all kinds of information about you, including your username and password, in some cases. In order to allow that to happen, you will need to give the site your permission by clicking on the option Remember me on this computer. Apart from being used to remember your information, cookies are also used to store your preferences. For example, if youve visited an e-commerce website in a search for a certain product, the next time you visit it, you will be provided with a custom offer.