MOBILE MARKETING TERMS GLOSSARY

Cost per Install CPI

What is Cost per Install CPI?

Cost per Install (CPI) is a commission structure in which the advertiser pays the publisher each time when one of the visitors of their site installs the promoted application. What this basically means is that the publisher will receive a commission when their users click on the advertisement which leads to the app store of the advertiser, where they make the purchase and install the app.