MOBILE MARKETING TERMS GLOSSARY

Fired Pixel

What is Fired Pixel?

Fired pixel is a tracking technique used for web analytics and email marketing. It enables the advertisers to check whether a user has accessed their content. The best thing about this system is that it does not disturb the visitor. In fact, in most cases, the users wont even know that the fired pixel technique is used. Fired pixel keeps a track of whos reading a web page or text from an email. On top of that, it takes track of the time spent while reading it. Fired pixel also provides the info about whether an email was read or forwarded to another recipient.