MOBILE MARKETING TERMS GLOSSARY

Incentivized Affiliates

What is Incentivized Affiliates?

Traffic incentive is one of the methods that certain affiliate partners might use to in order to make bigger profits. How this works is that the publisher uses certain incentives to encourage the visitors to click on the advertisement, view a promotional video, register to a website, or do any other thing that will bring money to the publisher. Unfortunately, this method is good only from the publishers point of view. Advertisers, on the other hand, dont get much from it as most of the incentivized users are not actually interested in the product/service. Because it usually doesnt bring quality traffic to the merchant, this method is often forbidden by the affiliate networks.