Planning the marketing budget is one of the most important processes in SEO. By setting up the limits to how much youre willing to spend on the search engine optimization, you will make sure that your marketing campaign wont backfire. Even if the campaign doesnt reach the goals set prior to its launch, it wont get your company bankrupt. Of course, this is only true under the condition that you had a well-planned budget. The term you should pay attention to is well-planned. Most people have no idea how much a good SEO costs, which is why they end up either paying too much or giving up to soon. If you want the SEO campaign to bring impressive results, you will need to invest a few thousand dollars each month for at least half a year. Still, in order to stay on top, the advice is never to give up on SEO. After all, your competitors wont!