MOBILE MARKETING TERMS GLOSSARY

MO Flow with Click2SMS

What is MO Flow with Click2SMS?

MO Flow is a billing system that enables the mobile users to be charged for a subscription through their carrier. In order to do that, they will have to confirm their decision with an SMS, as a response to a message received from the subscription service. Because it requires the users to manually write an SMS in order to finish the subscription process, MO Flow is usually not that popular. In fact, this is the PIN SUBMIT that brings the least number of conversions. In order to improve the conversion rates, some advertisers have decided to start using a modified version of MO Flow called Click2SMS Flow. What this basically means is that the advertisers can open the message box on the users mobile phone, with already filled-in details