When it comes to the affiliate marketing, the term offer relates to a product/service that the affiliate partners get to promote. The offer needs to be presented to the end-users in the best possible way, so that they would get interested in it and eventually pay with their money to get it! For each offer sold to the end-user, the affiliate partner gets a percentage. Still, thats not the only type of affiliate marketing deals. There are many others out there, but all of them have one thing in common their goal is to bring profit both to the merchant and the publisher.