MOBILE MARKETING TERMS GLOSSARY

Prelander

What is Prelander?

Prelander is a single page landing page that is presented to the visitor before he is directed to the main product website. The prelander looks and feels like a fully functional website, but the only purpose of prelander is to present product information in a convincing manner. Prelander helps the visitors to understand the product better before buying it. The pre-sell page persuades the visitor to invest their money on the main product. Affiliates using prelanders have always found it to be a useful strategy. Prelanders work well on mobile devices and they contain information in various formats such as banners, text, and videos.