MOBILE MARKETING TERMS GLOSSARY

Programmatic direct

What is Programmatic direct?

Programmatic direct is a technologically driven media purchasing that doesnt include a real time auction. Traditionally, advertisers and publishers worked with direct close relationship. Advertisers can use programmatic direct to embrace automation in advertising without losing their relationship with the publishers. Publishers will get access to exclusive or premium inventory and they can use real time data driven technologies to reach the audience. The automated workflow in this process doesnt affect the intimate relationship between advertisers and publishers. Many advertisers prefer this model to take advantage of increased efficiency. The increase in the use of mobile devices has also pushed the affiliate marketing technology to embrace programming direct without worrying about traditional ad buys and auctions.