MOBILE MARKETING TERMS GLOSSARY

Publisher

What is Publisher?

Publisher is the website owner who enters into an affiliate partnership to promote the products of the merchant or advertiser on the website. Depending on the affiliate program, the publisher will place product links on his website or through website search engine. The product link contains affiliate ID to identify the publisher sending the visitor The publisher will receive commissions from the advertiser based on how the website visitors react to the product link. The affiliate partnership could pay the publisher based on click through, leads and purchases that the website visitors make through the publisher website.