MOBILE MARKETING TERMS GLOSSARY

RON - Run of Network

What is RON - Run of Network?

Run of Network (RON) is a specific type of affiliate advertising strategy. In RON, the merchant product is advertised across an internet network instead of a single website. RON ads are presented randomly without knowing the actual location in which the ad will be displayed. RON advertising is much cheaper mainly because the ads dont always display at the premium locations on the website. Due to this reason, RON is less effective too. The reach of RON campaigns are much higher, but the audience is not targeted audience. Moreover, the ads itself wont be very specific, but it promotes visibility.