Smartlink is a link to a webpage that has several different offers. The Smartlink URL can be used to receive all types of traffic and different segments can be sent to the corresponding offers according to the results of the network filters. Smartlink is much better than the traditional links because affiliates can monetize every single click on the website without losing some to the incorrect filtering methods. Using Smartlinks could increase ROI by 25%. The overall website traffic for a publisher website can be used thoroughly using these Smartlinks. The URL always leads visitors to relevant information even for a broad audience.