MOBILE MARKETING TERMS GLOSSARY

Target Marketing

What is Target Marketing?

Target marketing is defined as marketing that is directed towards a specific group of consumers. All marketing efforts are pointed at a designated group of buyers or users. The market is broken down into specific segments and efforts are put forth to only a designated group. Promotion of products, good or services, distribution of products, and pricing are all benefits that can be reaped by using target marketing. Consumers are broken down into groups and marketing advertisements focus on appealing to a specific group. Target marketing is very popular among webmasters. Target marketing breaks down which consumers are using your goods or services the most.