MOBILE MARKETING TERMS GLOSSARY

Tracking Method

What is Tracking Method?

Browser cookie tracking is one tracking method. There are multiple tracking methods to choose from. Flash cookie tracking is faster than browser cooking tracking, but still effective. IP address tracking and HTML5 tracking are also tracking methods that are used. Each tracking method has its own list of pros and cons. Some are faster than others. Some are more effective than others. It is important to figure out which tracking method will help meet your specific needs. First and third party browser cookie tracking are different, but share the same common goal. Browser cookie tracking, both first and third party, is one of the most popular and easiest forms of tracking methods.