Tracking URLS are pretty useful tools that allow webmasters to keep track of how effective their marketing campaigns. Tracking URLS are often used when directing traffic to a specific landing page from a call to action that is not on your site. Examples include pay per click campaigns, email blasts, and banner ads. These are the most common examples of tracking URLS. Tracking URLS track certain elements when a link is clicked on a website. Tracking URLS are easy to create, use, and are very beneficial. They provide a long list of perks that are true incentives to use them. Keeping track of the effectiveness of marketing campaigns can help you create more revenue.