Conversion is an e-marketing term which refers to the act of turning potential customers into paying customers. In order to achieve conversions, merchants use various tactics, from running an ad campaign to making affiliate partnerships. In fact, the whole point of commission-based affiliate marketing is to incentivize the affiliate partners to do all in their power to achieve good conversion rates. For each conversion, the affiliate partner receives a commission from the merchant. But, in order to get the most of an affiliate deal, the merchant needs to offer the products/services that will arise an interest in the visitors of the partners website.