What is Dayparting?

Dayparting is a term that refers to the online marketing practice of scheduling pay-per-click (PPC) advertisements at certain times. For example, an advertiser may choose to run a specific ad at certain times of the day, like open-store hours in their time zone, for example. Apart from that, they are also allowed to choose to schedule an ad according to days of the week. For example, an advertiser can choose to run the ad only during the workdays or solely on weekend. The success of dayparting depends on several important factors, most importantly on the habits of their potential customers.