Digital advertising software is an online marketing term that can refer to several different things. Still, most marketers use it when talking about either DMPs (data management platforms), SSPs (supply-side platforms), or ad exchanges. Sometimes, digital advertising software can also refer to DSPs (demand-side platforms). All the technologies that belong to the digital advertising software category are used for collecting, integrating, and managing huge amounts of data. The publishers use these types of software to sell their inventory to the advertisers. Basically, what this implies is that without digital advertising software, most types of online marketing would not be possible.