Dynamic tracking is one of the most important processes in affiliate marketing. It allows marketers to see which marketing channels generate the most revenue. Its also used for finding out the preferences of the websites visitors. Because of that, dynamic tracking is a great tool for tuning your advertising campaigns for a better performance. How it works is that the tracking parameter is replaced by the ad network automatically after each click. For example, if its used for fetching the sites info, dynamic tracking parameter will be changed for the name of the website as soon as someone clicks on your banner.