In order to get more visitors, website owners often decide to use the perks of online marketing. Paid search marketing is one of the most popular choices as it allows them to target their audience. Furthermore, this type of marketing has proven to be a good value for money. Basically, when you pay for a paid search, you get your advertisement in the sponsored part of the search engine, usually near the top of the 1st page with results matching your chosen keywords. Depending on which paid search variant you choose, you might need to pay per click, impression, or something else.