Premium targeting involves identifying the right audience for the marketing based on first hand information and various third party data. It involves a filtering mechanism that ensures that the audience viewing the digital ads are actually in need of the corresponding products and services. Numerous methods are available to segment target audience to guarantee that the ads are displayed only to the relevant people. Premium targeting is carried out based on various factors such as demographics, location, behavior and interests. Re-messaging is now widely used by affiliate marketers to keep track of website visitors to present them with the ads even when they visit another website or location.