Redirection enables a publisher to automatically forward the visitor to another website address when they click on redirect link. Affiliates intensively use redirection to cloak their affiliate links. Affiliate redirects help publishers to hide the ugly looking affiliate link. Also, when affiliates market to other affiliates, redirection helps the publisher to prevent other affiliates from replacing their affiliate id. Redirection is useful to make the product link look more user friendly. It is also useful to edit the redirection link when the merchant changes the affiliate link system or network. When a publisher changes merchant while promoting products, it is much easier to edit the redirects.