Social marketers use social media extensively to reach out to potential audience. Publishers usually restrict their reach through their website. Social marketers on the other hand have a much wider reach because they are present on different social media platforms. Modern day internet users rely heavily on social media to receive information about brands and offers. Millions of internet users can be easily impressed when the social marketers approach them in the right way. Social platforms such as Facebook, twitter, LinkedIn, Instagram, Snapchat and others provide a great opportunity to reach targeted audience for advertisers. In the present scenario, affiliates who embrace social marketing can enjoy a greater success.