Sweepstakes are contests where prizes are given away to winners Sweepstakes are different than contests because the winner is chosen at random. Winners are often chosen at random during winning times. Winners get prizes based on nothing but sheer luck. There are no tricks to help win a sweepstakes. Sweepstakes are used by web marketers in order to gain more traffic to their website. It is also a great marketing technique that can spread brand awareness. Sweepstakes draw in the attention of new consumers and old customers alike. They are very popular in marketing.