Viral marketing is defined as a marketing technique that consumers are urged to share information about a specific company or brand. Websites and users are induced to pass on a marketing message to other webpages and users. The basic criteria for viral marketing include the message, the messenger, and the environment. Effectively executing all three can make a fantastic viral marketing campaign. Viral marketing is becoming more and more commonly used since the dawn of the technological era. Viral marketing is extremely popular and is also extremely effective in drawing in new business and customers. There has never been a better time to consider a viral marketing campaign.